Rohin Desai returns to Madison Media as Chief Client Officer – Media Buying, ET BrandEquity
Representative imageMadison Media, a subsidiary of Madison World, has announced the appointment of Rohin Desai as Chief Client Officer – Media Buying. He will report to Vinay Hegde, Chief Executive Officer – Investments, Madison Media.
Desai’s career spans several leading organizations including GroupM, Lintas Media Group, ICICI Prudential Life Insurance and Enterr10 Television where he served as Head of Revenue and Sales Strategy. Prior to that, he worked at Madison Media from August 2013 to May 2016, serving a diverse client base including Pidilite, Piramal, Raymond, CEAT, Bluestar and McDonald’s.
Desai also led media buying for ITC at the national level in Madison. His expertise lies in developing and executing integrated media buying strategies that have achieved exceptional success for blue chip clients including Unilever. Career highlights include managing cross-channel media strategies across various sectors such as FMCG, Telecom, E-Commerce, BFSI, Automotive and Retail. His impressive clients include industry giants such as Snapdeal, Aditya Birla Group, Tata, Colgate, Vodafone, McDonald’s, Raymond, Pidilite, CEAT and Bluestar.
Desai holds a Postgraduate Diploma in Business Administration with specialization in Marketing and Finance from IES Management College and Research Centre.
Hegde said, “I am excited to welcome another executive to Madison. His extensive experience and proven track record in media buying, strategy and client management make him a valuable addition to our leadership team. We are confident his expertise will be critical to driving our continued success and expanding our influence in the industry.”
Desai said: “I am more than happy to rejoin Madison Media and look forward to contributing to this exciting journey. The opportunity to work with such a dynamic team and build on the company’s strong foundation is truly inspiring. Together we will explore new horizons and set new standards in the industry.”
As part of the mandate, Art-E will be responsible for developing and implementing a comprehensive 360-degree marketing strategy for Firefox Cycles, including in-store and offline marketing, media buying, social media management, performance marketing and brand marketing.
Previously, Hegde was Vice President of Marketing at Licious. Hegde joined Licious in January 2022 and has been with the company for more than two and a half years.
