Kevin Baker, founder of Baker’s Candies, wanted to create a product that “Nebraska could be proud of.” Today, the company produces the chocolate affectionately known as “Nebraska’s Chocolate.”

Although Nebraskans take pride in their sweet, delicious chocolate, Nebraska Chocolate has not remained confined to state lines. The product is now sold in all 50 states and many countries. CEO Todd Baker says proud Nebraskans are responsible for spreading their chocolate footprint.

“When competition comes in, Nebraskans defend our brand,” said CEO Todd Baker. “We are working-class foodies.”

Learn more about Baker’s Candies’ branding in Part 2 of their story on Building Nebraska!

About Building Nebraska:

We’re a podcast for dreamers AND doers. We ignite your passion for entrepreneurship and showcase those who turn ideas into action. Supported by the Engler Agribusiness Entrepreneurship Program at the University of Nebraska – Lincoln.

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Visit the Baker’s Candies website: https://bakerscandies.com/

Learn more about the Engler Agribusiness Entrepreneurship Program: https://engler.unl.edu/

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